If your short on leads, you should look at what resources you have available. Starting with your website is a sure way to gain qualified leads and increase your listing rates as well as buyers. There are a number of ways to get traffic to your website, and search engine optimization (SEO) is one of the most important.
I know, I know, you went to school to be an agent not a marketing guru but understanding the basics is key to your success.Even basic SEO, if done correctly, can sometimes have a big impact on your bottom line. Along side a basic daily marketing plan we encourage all agents to stay on top of their web development, starting with their SEO.
Here are five things you can do to increase your SEO
Use Google’s Keyword Planner to Uncover Keywords
The Keyword Planner is a free tool from Google that can help you discover what key words would best suit you. Blogging is an important part of your website and using the right key words is essential to your success.
Google Keyword Planner's most common use is to help users like you estimate how much monthly traffic each keyword receives in Google.
Add Relevant Content
The content that you have on each page is extremely important. If you want people to read what's on your page and gain value from it, it has to be good content and it has to be the right content. Don't create a page about local neighborhoods and plaster it with your latest sales, a GIANT photo of your face and a million sales pitches. Give them what they clicked on that page to find; information about local neighborhoods. Not only do your visitors who want to be captivated by what you have to say – search engines appreciate the same thing.
Use Relevant Pictures
A picture is worth 1,000 words in;t just something that people say...it's actually true. Use 300 DPI images so that they are a good quality and make sure they have some relevance to your article. Make sure to name your image with one of those handy key words you searched. Google Bots will pick this up the next time someone searches that word and will help to bring them to your site. The more traffic you have to your website the higher the potential to gain real estate leads.