Inbound Marketing

Content Marketing and Lead Generation

Turning Strangers into Customers

Inbound marketing attracts your ideal audience based on discovery of interesting information (your expertise), driving traffic in your direction.  We help you create and share appealing content for your specific audience across universal platforms helping to place new potential prospects into your lead funnel so you can nurture and build trusting relationships with potential buyers.

How we work together ...


 

Discovery

Introductions and Goal Setting Strategy Sessions

Phase 1: Information Gathering

Before we will work on your marketing strategy, we want to understand your business goals, what solutions you provide, and who exactly we are working together to market to. We’ll work with you to define your ideal client profile, determine their pain points and define the steps of their buyer journey. Our focus is on placing efforts finding your best prospects.

Phase 2  Marketing Strategy

The next step matches your solutions to your ideal client's “pain” and gives them what they need.  This is the planning stage for all the elements that will become part of your lead generating marketing plan. We map out your marketing funnel conversion path designing the steps your leads take towards becoming a buyer.

By guiding and teaching you about each step of the inbound process, understanding it’s importance over the long term, you will become empowered to be part of your marketing strategy.

 

Design

Content Creation and Integration

Phase 3 - Creative Development

During the creative development stage we map out exactly what content is going be shared and how it will be shared. This includes collaborating with you to develop premium content such as page content, articles, ebooks, videos, and visual graphics and where it will appear on your website pages, blog pages, landing and offering pages, thank you pages, and in newsletters and social networks. 

We’ll work together to build up your online collateral and lead generation strategies. Your high quality, relevant, educational, engaging, and sharable content will provide your audience with the ability to make informed, educated decisions making it easy for potential buyers to part with their money. 

Phase 4 - Integration

Once the content strategy begins we begin implementing these into your website, blog, lead pages, thank you pages, and develop your social media and email campaigns strategies from the content being shared.

While we implement, we ensure that optimization takes place on each page and that analytic measuring tools are included to track the buyer’s journey.

Delivery

Promotion and Relationship Nurturing

Phase 5 - Inbound Marketing

Now your rock solid foundation has been created which supports ALL your marketing efforts, even traditional advertising. By this phase, you are set up to direct people into your marketing funnel. 

Relationship building and nurturing begins through engagement in social networks, email campaigns, and community involvement online and offline, creating a steady stream of high quality, sale-ready leads. As a trusted source of information, you increase your visibility and authority and consistently stay top of mind with your audience. 

Leads are given the opportunity to know, like and trust you while making informed educated decisions about your solution in a way that makes you a trusted advisor vs. a salesman. 

Phase 6 - Review Process

Post campaigns, we can measure it's effectiveness and identify what worked well and what didn't and make adjustments.  

The review period is also a good time to analyze the buyer journey and track what your ideal audience is doing then adjust any strategies to fit the journey to increase your positive outcomes. 

We create long term strategies with you to consistently bring you new, high quality leads. Inbound marketing works over time to compound our collaborative efforts and build a system to attract your ideal audience and consistently place them into your marketing funnel. 

As a business owner, you are empowered to be part of your marketing plan so together we can generate the most successful impact.

Tap into our entire Market Savvy & Co. Team 

Nurture Track
Starter Package
Customized

This package is for new clients who are just beginning and need to build their core online foundation. We will look at your current assets and decide the direction you need to go in order to create a functional marketing plan. Plans are customized to each clients needs.

Starter Track
Perfect for Small Business Owners
$799
month

Initial Consultation

* a 1(one) hour consultation meeting will occur at the onset followed by a monthly "touch base" and future planning meeting

Blogging

* 2 articles a month (content provided) - Editing for web and posting online. Create images to support blog article content

Social Media Marketing

* Posting to all major Social Media Networks up to 4x week. Posts will support your Expertise, Content and Events and bring people back to website.

Email Marketing

* Monthly Email Marketing will share website links to posted article, any upcoming events to highlight, any specials/offers, a personal message and any additional helpful resources for your "followers".

Builder Track
You're Ready to Soar!
$4999
month

Consultation Meeting

* a 1(one) hour consultation meeting will occur at the onset followed by WEEKLY "touch base" / future planning meetings

Blogging

* 8 articles a month (content provided) - Editing for online marketing then posting online. Create images to support blog article content

Social Media Marketing

* Posting to all major Social Media Networks up to 10x week. Posts will support your Expertise, Content and Events and bring people back to website.

Email Marketing

* Monthly Email Marketing will share website links to posted article, any upcoming events to highlight, any specials/offers, a personal message and any additional helpful resources for your "followers". Email followup and Segmentation to get higher open rates and more visibility.

Resource Lead Creation

* Building a marketing funnel that attracts new leads to grow your email list. 1 Resource Creation Project per month till completed.

SEO

* additional attention to keywords, tagging and "Meta" content will be applied to blog articles and landing pages we create. We will make sure top engines are finding your content and raise your visibility on top searches.

Lead Nurturing

* Discovery Events for Growth and Client attraction. Finding or Planning at least 1 webinar, seminar, video, network event, or speaking opportunity for you to attend to be visible in community and share your expertise

* Dedicated team will assist with customer relationship management, email campaigns, database management.