Real estate season...whoa is it ever! The current market is hot and people are literally getting into bidding wars over property right now. If you are in the mortgage business you know all too well how busy this time of year is. With the market on the rise so is competition for mortgage brokers. Here are a few useful tips for marketing yourself in the industry.
Marketing for mortgage brokers isn't typically something you would consider 'innovative.' It is mainly based on traditional advertising methods. When polled most mortgage brokers said their marketing efforts aren't often interactive.
Follow these tips to get you started and moving in the right direction:
Social Media...Social Media...Social Media.....If you're not active on social media, you're missing out on the opportunity to connect with new potential clients. Social media is a great way to show your knowledge as a mortgage broker, connect with other businesses in the community, build brand awareness, answer client questions and more. Managing social media can be timely but for those of you with a tight schedule be sure to take advantage of Facebook's automated social media scheduler to make the most of your time.
Choose one or two select clients each month and treat them to something, even if it's just something small, send a card, or a Starbucks gift card, or perhaps a house warming gift. This will show them a genuine interest for what you do. When you show others you take pride in the work you do and that they have made an impression on you, you have a higher referral rate.
NETWORK! We cannot stress this enough. Leads may come in online and that is GREAT...however you want to connect on a personal level with people. Being in the forefront of their memory because they know you. Have you every heard someone say, 'oh, I have a friend who does that!' Chances are they aren't really friends more acquaintances but hey, they just gave a referral by 'knowing' someone. Be that someone that people know.
Whatever tactics you use be sure to make yourself stand out. Dress the part, speak the part and most importantly know your stuff. Study the market and be prepared to answer questions when you are online, and offline.