Wondering if email marketing is still relevant? YES, it is! Although email marketing has been around for a long time and many people assume it to be obsolete, it is still a very important part of the marketing process.
Did you know? The first email was sent in 1972. This means that over time we have had the ability to learn and grow with emails and email marketing. Most people access their email right from their pocket and access it frequently throughout the day.
With new tools, marketers can get product and information right to your finger tips at any moment of the day. Providing ample opportunity to catch your attention and fuel your needs.
In the last 40 years, people have dramatically changed the way they work and live. Making it essential for marketing to grow with it. Consumers want information quicker and technology is making it so we can get that information to them.
Through email marketing, something we refer to as inbound marketing
we are able to empower visitors, customers and leads with helpful content that provides value and solves their problems.
When emails are sent and are impactful to the potential client then yes, they are relevant.
There are four stages to the inbound method.
1. Attract- First, you will need to attract visitors to your site turning them into visitors
2. Convert- Once you have attracted these new visitors, the goal is to turn them into leads by gaining information about them. This is typically done by questionnaires, forms, and opt in's.
3. Close- Once a visitor is in the lead stage they can then be turned into customers by providing them with the right information at the right time. This is where email marketing plays the biggest role. You have attracted the visitor so you know they are interested in your product or service. Then, you have the opportunity to gain a little information about them and now you can provide them with email campaigns that help address their topic of interest and ultimately resolve a problem they have, which now turns them into a valuable customer.
4. Delight- Once a customer is in the purchase stage, you want to provide them with a great buying experience. Upon successfully completing this, your visitor will then turn to the delight stage, where they, in turn, become your marketer. In the delight stage consumers share their experience, either by word of mouth, direct referral, reviews or other forms, sharing their experience with your business.
Now that you understand where email marketing fits in in the buyer's journey and how important of a role it plays, it's time to get to work and start building your next campaign.